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Digital Marketing Masterclass
Digital MarketingUnlock Digital Success: Master the Art of Online Marketing with Our Comprehensive Masterclass!
See Related CourseWhat you'll learn
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Understanding digital marketing basics and its business impact
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Executing digital campaigns with strategic planning and testing
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Improving customer experience and site usability
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Developing mobile strategies for customer engagement and retention
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Creating targeted content for SEO enhancement
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Maximising social media for audience engagement
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Enhancing email marketing with effective strategies
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Integrating SEO and PPC for search engine marketing
This course includes
tv10h On-demand Video
quiz11 Quizzes
sports_esports2 Interactive Gamification
cloud_download2 Downloadable Resources
rewarded_ads1 Completion Certificate
quick_reference_all9 Case Studies
Skills you will gain
- Digital Marketing Fundamentals
- Planning, Strategy, and Testing
- Customer Experience and Usability
- Mobile Marketing
- Content Strategy
- Social Media Marketing
Prerequisites
- Understanding how the internet and websites work
- Familiarity with basic statistics and performance metrics
- Basic understanding of marketing principles and strategies
- Creative thinking for content creation and campaign strategies
- Willingness to continuously learn and adapt to new digital marketing trends
12 sections
50 Activities
27
12
11
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Introduction to Course
0m 50s
Delegate Pack
Introduction to Modules
2m 6s
Pre course Reading
What is Digital Marketing?
7m 23s
Impact of Digital Marketing on Business
2m 32s
Quiz - Introduction to Digital Marketing
Case Study: Campaign Strategy Development at ABC Tech
Online Campaign Planning
9m 54s
Digital Marketing Techniques
14m 59s
Campaign Strategy
2m 1s
Quiz - Planning, Strategy, and Testing
Case Study: Campaign Strategy Development at ABC Tech
Customer Experience (CX) Marketing
4m 14s
User Experience (UX)
4m 16s
Sitemaps and Wireframes
4m 4s
Usability Testing
1m 45s
Quiz - Customer Experience and Usability
Case Study: Customer Experience Enhancement by GHI Retail
Introduction to Mobile Marketing
6m 39s
Advantages of Mobile Marketing
6m 0s
Quiz - Mobile Marketing
Case Study: The Social Media Saga of PQR Services
Why Content is (Still) Pivotal?
3m 21s
Developing Content for Different Customer Segments
3m 55s
Content and SEO: The Power of ‘In-Bound Marketing’
4m 57s
Developing a Content Plan
5m 7s
Quiz - Content Strategy
Case Study: Content Strategy Revolution at MNO Media
Social Media Overview
6m 1s
Facebook, LinkedIn, YouTube, Twitter
8m 10s
Google+
5m 57s
Quiz - Social Media
Case Study: Mobile Marketing Innovations by JKL Apparel
Why Permission is Everything?
4m 8s
How to Acquire Names and Email Addresses?
2m 18s
Testing Email for Continuous Improvement
6m 21s
Quiz - Email Marketing
Case Study: ROI Optimisation Strategies by LMN Software
Introduction to Search Engine Marketing
6m 38s
Why is Search Engine Marketing So Crucial to Online Success?
3m 40s
Quiz - Search Engine Marketing: SEO and PPC Defined
Case Study: Integrating Online and Offline Marketing for DEF Luxury Goods
Best Practices for Achieving ROI
7m 21s
Integrating Online and Offline Activity
8m 32s
Quiz - Integrating Your Marketing Communications for Maximum ROI
Case Study: Email Marketing Excellence at STU Nonprofit
Post Course Quiz 1
Post Course Quiz 2
Let's prepare for the Interview
Pre course Reading
Delegate Pack
Case Study: Campaign Strategy Development at ABC Tech
Case Study: Campaign Strategy Development at ABC Tech
Case Study: Customer Experience Enhancement by GHI Retail
Case Study: The Social Media Saga of PQR Services
Case Study: Content Strategy Revolution at MNO Media
Case Study: Mobile Marketing Innovations by JKL Apparel
Case Study: ROI Optimisation Strategies by LMN Software
Case Study: Integrating Online and Offline Marketing for DEF Luxury Goods
Case Study: Email Marketing Excellence at STU Nonprofit
Unlock badges by purchasing this course today! Dive deeper into the content and elevate your learning experience.
Unlock certificates by purchasing this course today! Dive deeper into the content and elevate your learning experience.
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