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Ecommerce Strategy Masterclass
Digital MarketingEmpower Your Online Business: Strategies for Success in Ecommerce
See Related CourseWhat you'll learn
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Explore the fundamentals of e-commerce, including its core concepts and business models, with a focus on the legal documentation in online business.
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Analyse the e-commerce market, learning how to segment and target markets effectively, and understanding niche markets for small businesses.
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Delve into competitive analysis and positioning, refining your ability to identify key competitors and strategically position your e-commerce business.
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Master e-marketing strategies tailored for e-commerce, covering a range of tactics from search engine marketing to advanced online promotion techniques.
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Gain insights into website strategies and design essentials, ensuring your e-commerce site is not only visually appealing but also optimised for user engagement and conversion.
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Learn how to implement targeted marketing programs and online promotion campaigns to effectively reach and expand your customer base.
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Understand the importance of building trust in e-commerce through strategic trust-building strategies that enhance customer loyalty and brand reputation.
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Explore the Technology Adoption Life Cycle Model to effectively introduce new technologies in your e-commerce strategies.
This course includes
tv8h On-demand Video
4 sections
4 Activities
4
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Fundamentals
Strategic Market Analysis
E-Marketing
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