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Digital Email Marketing Masterclass
Digital Marketing"Unlock the Power of Email: Transform Your Digital Marketing with Our Email Marketing Masterclass!"
See Related CourseWhat you'll learn
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Dive into the basics of email marketing, understanding its effectiveness and integration within broader digital marketing strategies.
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Learn about the different types of emails used in marketing campaigns, including awareness, consideration, conversion, usage, and loyalty.
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Explore various Email Service Providers (ESPs), the benefits of in-house versus outsourcing, and what features to look for in an ESP.
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Master the five critical elements of effective emails: brand impact, intelligent design, purchase incentives, transactional messages, and viral marketing elements.
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Align your marketing tools and strategy, evaluating potential vendors to ensure your infrastructure supports your marketing goals.
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Understand what happens post-email dispatch, from setting up an analytics framework to handling issues and budget revisions.
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Identify the eight key drivers of successful email campaigns, including data integration, privacy concerns, and reactivation strategies.
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Prepare a comprehensive email marketing strategy by identifying your target audience, defining clear goals, and crafting compelling content.
This course includes
tv8h On-demand Video
7 sections
7 Activities
7
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Fundamentals
Email Marketing Tools
Five Critical Elements of Every Email You Create
Getting Ready to Build Your Email Marketing Efforts
What Happens Once You Send Your Email
Eight Key Drivers of Your Email Campaign
Preparing Your Email Marketing Strategy
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