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Google Analytics Masterclass
Digital MarketingUnlock the Power of Data with Google Analytics: Drive Success and Innovate with Every Click.
See Related CourseWhat you'll learn
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Understand the fundamental principles of Google Analytics and the critical role it plays in digital marketing strategy.
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Explore the configuration and management of Google Analytics to optimally track website performance.
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Delve into the mechanics of online advertising, including paid and organic search, PPC, CPC, and SEO.
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Learn about the importance of page tags and how to analyse different types of pageviews to gain deeper insights into user behavior.
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Grasp how Google Analytics processes data to provide actionable insights and the characteristics that define its functionality.
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Master the creation and customisation of dashboards and widgets to monitor key metrics effectively.
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Analyse the impact and differences between online and offline marketing campaigns and how Google Analytics can track each.
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Gain expertise in optimising landing pages based on performance metrics to increase conversion rates.
This course includes
tv8h On-demand Video
21 sections
42 Activities
21
21
Unlock full course by purchasing this course today! Dive deeper into the content and elevate your learning experience.
Introduction to Google Analytics
8m 54s
Information wall
0m 0s
Implementing and Configuring Google Analytics
7m 26s
Crossword Challenge
0m 0s
Paid Search, Organic Search, PPC, CPC, and SEO
19m 45s
Quiz
0m 0s
Page Tags and Pageviews
5m 13s
Brief Knowledge
0m 0s
Google Analytics Workings
6m 41s
Fill in the blanks
0m 0s
Dashboards
5m 31s
Single choice set
0m 0s
Online and Offline Campaigns
12m 42s
True & False
0m 0s
Landing Pages
10m 31s
Complex fill in the blanks
0m 0s
Visitors Flow
5m 9s
Image choice
0m 0s
Converting Traffic
11m 46s
Interactive Book
0m 0s
Metrics
7m 24s
Multiple choice questions
0m 0s
Goal Funnels
7m 41s
Find the Words
0m 0s
Ecommerce Reporting
6m 30s
Drag the words
0m 0s
Table Filters
5m 9s
Column - Table Filters
0m 0s
Channels
5m 17s
Memory game
0m 0s
Custom Reports
2m 29s
Image pairing
0m 0s
Defining Goals
6m 28s
Flash cards
0m 0s
Understanding Campaigns and Traffic Sources
16m 43s
Image Sequencing
0m 0s
Using Tools to Export
2m 46s
Presentation
0m 0s
Social Media Traffic
6m 10s
Mark the words
0m 0s
Internal Site Search
13m 46s
Image slider
0m 0s
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